Aromica Bhattacharya
Sustainability data strategist specialising in travel and tourism.
I help organisations to make sense of complex sustainability requirements by developing practical, scalable strategies.
My work moves between environmental frameworks, data systems and implementation, and my aim is to bring cohesion to the fragmented areas that are hard to navigate. I build productive approaches to sustainability that can iterate with the changing world.
Travel is my reason for being, so I made it my career. Travel and tourism is a formidable and far-reaching sector, so I want to use my experience and deep passion to ensure its scale leads to meaningful and measurable good.
I am a language and literature student at heart - fluent in English, Spanish, Hindi and Bengali. I also studied German and Portuguese.
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My Expertise
Sustainability Data Systems
Harmonising fragmented metrics, shaping data models, and designing structures that allow sustainability data to be consistent, credible, and scalable across markets, industries and organisations.
Policy and Framework Translation
Turning environmental, climate and sustainability requirements into clear, usable decision frameworks that teams can actually work with.
Research, Writing and Facilitation
Developing insights, narratives, and workshops around sustainable tourism, climate, community and heritage, and environmental data to help contextualise work within the bigger picture.
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Trusted With
Complexity
I have been trusted (and love) to make the complex simple! I thrive in taking the necessary risks to build towards a vision, learn in the process and iterate. The trick is courage, conviction and commitment.
From diplomacy to sustainability, I have overseen projects from seed ideas, to rooted, flourishing successes. My love for languages and localisation has seen me work and volunteer as as Spanish-English translator, including of technical documents.
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Projects
I have worked with some of the largest travel tech companies to implement policy-led, pioneering approaches to consistent, compliant, and most importantly, credible sustainability information.
Some of my recent work includes:
Accommodation Sustainability Data Harmonisation
Designing and refining data structures so accommodation partners can communicate sustainability information in a consistent, decision‑useful way across geographies.
Certification, Methodology, And Assurance Work
Working with certifications, consumer-facing labels, and other similar programs to identify the alignment of their good governance and sustainability criteria with global frameworks, such as the UN Sustainable Development Goals.
Tourism Sustainability Frameworks
Translating environmental and climate-related frameworks, like GHG Protocol and impact calculation methodologies such as Life Cycle Assessment (LCA) into practical guidance, tools, and approaches for travel and tourism organisations.
Research And Critical Heritage Perspectives
Bringing critical heritage and cultural perspectives (for example, my work on Afro‑Peruvian heritage and the cajón) into conversations about tourism’s role in identity representation and destination promotion.
I occasionally write and speak about sustainable tourism, environmental data, and the relationship between culture, heritage, and place. I’d absolutely love to keep the conversation going about:
Travel and tourism
Environmental and climate frameworks
Culture, heritage, and representation
Data strategy, implementation, and governance
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Writing And
Speaking
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Contact
I’d love to connect with like-minded professionals. You can reach me via LinkedIn or use the form below.